Search123: Official Search Marketing Blog

Internet Marketing Tips for Successful New Year

Search123 — Wed, 28 Jan 2009 17:19:09 +0000

There is no doubt a slowdown occurring in the global economy. And what that means for search engine marketing and online marketers overall is that everyone must rethink their current online marketing strategies.
Many businesses are seeing their revenues shrinking simply because of the fact that many individuals have less money to spend overall. This many indeed sound like a hopeless situation for many, but for those who are ready to stick it out, here are some tips that can help get you ahead of the rest.
First, as most marketers know by now, through the constant communication via social networking and forums on the Internet, viral marketing has become an amazing way to generate new business and income. However, for many, it can also become quite a problem if their online reputation has become tainted with negative press. It is very important in these times to focus on making sure that your online reputation is in tip top shape. Try searching for your business name on a regular basis using “your business name here” for exact results regularly. In addition, you can even contribute to this good press initiative by participating in these communities and forums.
Also, why not try adding a blog or forum to your own website if you haven’t already? Interactivity is becoming the norm in terms of customer experience and many sites have found lots of success through blogs, message boards, video streams, podcasts and more.
If you haven’t already, it is important to examine the ease-of-use in terms of your business website. If it isn’t very easy to use (or just plain hard on the eyes), then maybe it’s about time to give the site a little makeover? Website owners with a little HTML knowledge can purchase website templates at sites such as DreamTemplate.com and simply change things around such as text and whatnot in order to customize that template for your business.
Next, be sure to have definite goals I place on how you will be catching the eyes of new potential customers. Search marketing campaigns can really help gain exposure for your business at search engines such as Google, Yahoo and MSN, but it can also become quite expensive. One reason why Search123 offers special promotional incentives for new advertisers is to help new advertisers and business owners try out the Search123 advertising for a very low cost before making any further commitments. Not to mention, Search123 is only a fraction of the cost of many top tier search terms.
When starting any new internet marketing campaign, be sure to focus on where your target market is…physically. Geo-targeting is a big item to consider if you are only targeting customers in one part of the world such as your own local area. So try to use keywords that are more relevant to your local area of city in order to match results pertaining to your company or product such as “Los Angeles sushi restaurant”. This will be general enough to gather a larger audience while targeting to your exact area without having to service all queries for “sushi restaurants”.
There are many ways in which a search engine marketer or online marketer can really help their business or their client’s business prosper in the tougher times ahead. Again, this is why we offer special rates for new Search123 advertisers ready to test out a campaign or two. We know that money is tight for many businesses right now and that is why we want you to have the opportunity to see the results for yourself and help your business extend its reach and rank higher.

Posted in Search Engine Marketing

Organic Search vs. Paid Search: Some Basics on Search Marketing

Search123 — Mon, 19 Jan 2009 17:51:52 +0000

There are benefits and issues related to search engine exposure. Whether you are interested in a paid search, organic search effort, or both, you will soon realize that there is a lot more to each aspect than what normally meets the search marketer’s eye.

Years ago, it seems there were only mere organic results available to those interested in search marketing campaigns. This type of search is also commonly referred to as natural search results where all results are non-paid results and meet the search engine’s algorithmic guidelines to be placed on the top of the results. What are these algorithms made of? No one really knows the exact answer to this, even though countless SEO companies claim to know. This is considered to be very untrue and if a company makes a claim that they can get you to the top of the results by the end of the week, be sure there is a 30-day money back guarantee!

Organic search results are based on relevancy of the search query through content, relevant links outbound, relevant links inbound and more. Nowadays, it seems paid search, or PPC, has really taken off? And why not? It can instantly provide website owners and entrepreneurs instant access to the first page of search engine results. Not to mention, through advertising your website or landing page through PPC, you will also be placed in the ads on PPC networks such as Search123’s traffic partner pages and networks. This can provide an amazing amount of exposure at far lower costs than that of Google or Yahoo search ad keyword bid prices! Why not try out a campaign or two at Search123.com (http://www.Search123.com) where we do have special offers and promotions available?

Through some of our other ValueClick companies such as Commission Junction (CJ) and more, you have access to not only special Search123 discounts, but also plenty of affiliate opportunities that you can market through search engines without having to build a site in some cases. Be sure to speak with a CJ representative for information on this.

The main point here is that there is a lot of potential through starting up or extending your reach through additional channels of online, search advertising through Search123 in addition to Google Adwords, Yahoo Search, MSN and more. Be sure to take advantage of our special offer(s) found in the menu on this site entitled Search123 Special Offers & Promotions.

Without a solid PPC search marketing campaign, it could take years before any high volume traffic is seen going through your website. And no traffic through your online presence ultimately provides far less ROI and isn’t that what you are after?

Extend your reach as easy as 1-2-3 with Search123’s Ad network by simply taking advantage of one of our Search123 advertiser account promotions or becoming a publisher in our network today.

Posted in 2nd Tier Search, Search Engine Marketing, Search Engines

Improve your Search Engine Marketing with Additional Internet Search Engines

Search123 — Wed, 14 Jan 2009 18:21:26 +0000

While a majority of search engine marketers and online advertisers have directed most of their search advertising efforts towards Google Adwords, MSN Adcenter and Yahoo Search Marketing, many internet marketers have taken advantage of the opportunities available through other smaller search engines. In response, these internet marketers and advertisers are saving a significant amount of money on their overall online marketing and advertising budgets. As we all know, advertising on Google Adwords and Yahoo can become quite expensive as the amount of money it costs an advertiser to place ads continues to increase daily due to the growing popularity and attention focused on these search engines.

So, where are the other effective sources of high volume and inexpensive traffic coming from?

There are many different ways to spend your advertising dollars effectively. Some of the major players in the search engines outside of Google, Yahoo and MSN include Search123, Leads and Feeds, Looksmart, 7Search, Kanoodle and more. Many of these search engines, such as Search123, are part of major corporations that have invested a large amount of their budgets in order to provide high quality traffic for their advertisers. These steps have all been paying off tremendously in recent years as “2nd tier” search has been increasing in volume and advertising each year.

2nd tier search engines have been seeing major increases in traffic volume, but so have Google and Yahoo. This, again, has brought up the bid prices so high that many cannot afford to advertise on top-tier search engines any longer.

One benefit of advertising on a top-tier search engine includes that of laser-targeted searches. Many individuals search through Google and Yahoo in order to find what they need in regards to information and if a sponsored ad gathers their attention then they click.

The other search engines such as Search123 may not be Google or Yahoo in terms of search volume, but what Search123 has is a huge network of search engines and websites that publish their ads daily.

In many cases, website owners have combined Search123 results with their Google content ads on their websites in order to increase their earnings through Search123’s XML feed as well as HTML code implementation(s).

When trying to spend your online advertising dollars effectively, it is important to realize the potential internet advertising effectiveness that can be achieved through other internet search engines such as ours at Search123.

We do offer promotions for new advertisers and recommend simply placing a call or signing up online through the Search123 website.

It is our goal to provide our advertisers and publishers with nothing less than the most high-quality, cost-effective traffic that can provide the best ROI for your internet advertising budget.

For more information on signing up online please visit the link below and we will be happy to assist you with your individual search marketing needs.

PUBLISHERS:

APPLY NOW for a Search123 Search Partner Account:

http://www.search123.com/sc/partner_signup.html

ADVERTISERS:

Our Current NEW ACCOUNT PROMO:

http://cjpromo.search123.com/pr0104/extend_page.html

For more information, or to open a Search123 advertiser account with us now, please visit the link below, or simply contact us at 818-575-4702.

Create a Search123 Advertiser Account:

http://www.search123.com/newadvertiser.html

Posted in 2nd Tier Search, Search Engine Marketing, Search Engines